No Sms/email marketing allowed in Sweden?

[lima1]

I just saw this and made me curious, also because I believe this may also slowly come to other regulated countries. I visited a website of a certain affiliate program and it says that no sms/Email marketing is allowed for Swedish players  How are the casinos promoting themselves to the players then? Through regular mail? Seriously asking 

[pinnit2015]

No idea re Sweden but can't imagine if true that it would be much of a hindrance given you can't receive bonus offers past the welcome offer anyhow?

UK wise, aside from a few, the marketing has more of less ground to a halt - aside from Aspire Globals increasingly tacky messages, the only ones i get are from the L and L Group in the main (which is cool, cos they're decent)

Ads to be stopped on the Telly from 7th May as well here. Which i just realised is today - might be a blow for Playojo who seem to have bought x3 the airtime in the last week - obviously not Covid-19 related in any shape, way or form. 

Don't have really any stats to hand but i've never signed up to a casino based on any traditional marketing such as Tv, or even emails (mainly cos the emails come from their spammy affiliates) but more from online reviews etc. 

[lima1]

I am aware of 1 bonus rule in Sweden however that would still allow to send some kind of email reminders to players (without bonus offers), however if emails/sms are not allowed then there is no way for a casino to remind the player that he has an account there, thats pretty stupid

[pinnit2015]

True - lots of casino's will send you emails just to say about new releases etc - keeps them in your mind and helps their traffic so, if that's banned, then we really are taking 'protecting' folk to a new absurd level. 

[cocopop3011]

8 hours ago, pinnit2015 said:

No idea re Sweden but can't imagine if true that it would be much of a hindrance given you can't receive bonus offers past the welcome offer anyhow?

UK wise, aside from a few, the marketing has more of less ground to a halt - aside from Aspire Globals increasingly tacky messages, the only ones i get are from the L and L Group in the main (which is cool, cos they're decent)

Ads to be stopped on the Telly from 7th May as well here. Which i just realised is today - might be a blow for Playojo who seem to have bought x3 the airtime in the last week - obviously not Covid-19 related in any shape, way or form. 

Don't have really any stats to hand but i've never signed up to a casino based on any traditional marketing such as Tv, or even emails (mainly cos the emails come from their spammy affiliates) but more from online reviews etc. 

We still get a shed load of snail mail in the post, Don't really pay attention to any of it but I would say between me and the other half we get about 4 a week! 

[ValDes]

Is there any official source of that news actually? Couldn't find anything similar on the Swedish Gambling Authority website...