If Playtech did indeed use a private intelligence firm and fake personal data to carry out a smear campaign, that looks appalling. But Evolution also has some questions to answer if the information about the ‘grey market’ and issues with the UKGC turns out to be true.
This seems less like a ‘good guys versus bad guys’ showdown and more like a situation where two giants are trying to undermine each other, whilst the reputation of players and the industry is being dragged through the mud.