In a major move blending the worlds of sports and digital entertainment, global football icon Lionel Messi has been announced as the new official brand ambassador for 1XCRYPTO, a fast-growing online crypto casino platform.
The partnership was officially unveiled earlier this week, with 1XCRYPTO confirming that Messi will play a central role in the brand’s upcoming global marketing campaigns. As one of the most recognizable and respected athletes in the world, Messi’s association is expected to significantly boost the platform’s visibility and appeal, particularly among sports fans and the rapidly growing community of crypto users.
According to a spokesperson for 1XCRYPTO, the collaboration marks a “strategic step” toward building international trust and legitimacy for the platform, which offers a range of online gambling options including slots, poker, live casino games, and crypto-based sports betting.
“Lionel Messi represents excellence, integrity, and global reach – values that align perfectly with our mission at 1XCRYPTO,” the company stated. “His involvement not only brings prestige to our brand, but also signals our commitment to creating a secure and world-class experience for our users.”
While financial details of the deal have not been disclosed, the agreement will reportedly see Messi featured in digital and televised advertisements, social media campaigns, and special promotional events across multiple regions.
1XCRYPTO operates exclusively with cryptocurrencies and promotes a fully decentralized gambling experience, allowing users to play anonymously and without the need for traditional KYC (Know Your Customer) processes. The platform has recently gained attention for offering high-value welcome bonuses and streamlined verification through crypto deposits.
This partnership is part of a growing trend of professional athletes and celebrities engaging with the crypto and blockchain sectors, as digital assets continue to gain mainstream traction worldwide.