hilarylush

@pinnit2015  It's fair to question accreditation schemes - not all are created equal! Not trying to 'sell' it to you, but just a bit of background...
The Safer Gambling Standard was launched at the start of 2019. It replaced a product (GamCare Certification) which had been operating for 15+ years. One of the key changes with the Standard  is that its criteria are reviewed by an independent, expert panel on an annual basis to ensure it remains ahead of regulation.  The process for accreditation is rigorous (taking approximately 6 months to complete) and includes a series of interviews with staff (including those in leadership roles), website / premises reviews, and review of customer interaction data and policies / procedures related.
The Standard aims to push gambling businesses to go beyond the requirements set by the regulator, and to be leaders in player protection. So your example of games being allowed at 100 quid normal stakes etc. is something our Standard looks at (one criterion looks at bonus schemes to ensure they don't encourage an unreasonable to excessive level of play).
We are currently developing a website for the Safer Gambling Standard, to better explain its role to the public (hence the survey). We also want to use the new website to highlight what socially responsible gambling businesses are doing, so that other businesses will follow suit.
It's worthwhile to note that GamCare's primary purpose is to support those affected by problem gambling. We operate the National Gambling Helpline in the UK and offer treatment and outreach services. Our engagement with the gambling industry is relatively small by comparison, but really important in helping prevent people ending up on the helpline or in our treatment services.
Sorry for the long message! You can download a copy of the Standard from our website if you're interested in seeing all criteria that gambling businesses need to meet: www.gamcare.org.uk/safergamblingstandard 
Thanks